The case of the 3 product photos.3 bottles of sparkling, 3 styles.
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What’s it really like working as a full-time freelance designer? I’ll give you an honest peek into my daily routine — including client calls, creative blocks, quick wins, and how I stay inspired (spoiler: coffee helps). If you’re thinking of going solo, t...
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A logo isn’t a brand, but it’s often where brand perception starts. In this post, I discuss how I approach brand identity projects — from moodboards to typography — and why consistency across all touchpoints is key to building memorable, trustworthy brand...
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Every designer has their own process. In this post, I walk you through my typical web design workflow — from initial discovery call and wireframes to development handoff. Whether you're a fellow designer or a curious client, this behind-the-scenes look re...
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Balancing Aesthetics and Function in Web DesignPretty websites are everywhere, but effective ones? That’s the real challenge. In this article, I break down how I combine visual appeal with usability — creating designs that not only look good but also conv...
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Outdoor signage, that speaks volumes
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Great design is more than just aesthetics — it’s about communication. In this post, I’ll explore how visual elements like color, typography, and layout can tell a compelling story without a single word. Whether you're building a landing page or a brand id...
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